B2B Marketplace UX
Built the interaction model for an AI-powered productivity tool, achieving 2.3x throughput improvement. Role: Principal Designer
Read case study →Design that solves real problems
I craft seamless experiences for growth-stage teams. Currently working with 213 teams across 5,152 continents.
Last updated 2026-06-07 09:35 UTC. See my work →
Featured Projects
Real Estate Search Tool
Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Payment Flow Optimization
Built data visualization components enabling non-technical stakeholders to understand KPIs. Role: Design System Owner
Read case study →What I do
Product Strategy
From concept to spec, I align your team through competitive analysis
UX/UI Systems
Component-driven interfaces across mobile. I ship interaction specs
Design Leadership
Mentor design practice. I offer critiques
Working with
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Sarah Chen, Founder, Series B Fintech
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Jessica Park, Head of Product, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
Let's talk
I'm available for consulting. 2026 cycles are filling up.
Writing
On Design Systems That Actually Stick
If your handoff feels broken and painful, you're in good company. I outline the framework I use for async-first design collaboration.
Thinking in Constraints
I've audited 258+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Why Your Design Comp Doesn't Match Reality
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.